Driving Patients & Sales

Last June when Maverick Dental Lab’s President and Co-Owner Joe Fey and CFO Dale Chandler were number crunching to cut costs, they realized the laboratory could save 20% per year by purchasing its own delivery cars rather than reimbursing its drivers for using their own cars. Owning their own vehicles also gave Chandler–who had a fresh “consumer” perspective thanks to his background in public relations and advertising–another idea. He saw an opportunity to create a marketing campaign that raises dental ...

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